Exploring the Future of Creative Tech, Vercel x WPP Hackathon 2025.
As Lead UI Designer, I guided the visual and interaction design direction for our team, exploring emerging creative technologies through the Vercel x WPP Hackathon 2025. Collaborating across multiple WPP teams, we leveraged v0, Vercel’s AI-enhanced code generation tool, to design and build innovative digital platforms directly in the tool. Over three weeks, I led the creation of user flows, wireframes, and high-fidelity prototypes, while applying user-centred design and iterative testing to refine the experience. One concept, Tru-Fit: A Personalised Fitness & Wellness eCommerce Experience, combined responsive UI, micro interactions, and AI-driven personalisation to deliver an engaging user experience and won a top award in the competition.