In my free time, I explore personal branding projects, experimental typography, and digital illustration, constantly refining my visual sensibilities and bringing fresh ideas into my professional work. One team I collaborate with is ChilcottUK, where I provide design direction and develop a cohesive visual system that reflects the company’s craftsmanship and heritage. I apply UI/UX principles, typography, colour theory, and layout design to create a consistent and refined brand presence across both digital and print touch points. I also deliver creative direction, design system components, and guidelines to ensure brand consistency, while collaborating with stakeholders to balance heritage aesthetics with a modern, contemporary look.