Delivered a full UI/UX redesign for LYCRA, creating a cohesive and streamlined digital experience across platforms. Focused on building a comprehensive design system, including component libraries, typography, colour palettes, and interaction patterns, to ensure consistency and scalability. Conducted user research, wireframing, and prototyping to validate design decisions, while collaborating closely with engineers and stakeholders to ensure seamless implementation and responsiveness. The redesign improved usability, strengthened brand identity, and supported a more efficient product development workflow.