I worked as one of the product design for L&G’s AI-powered life coach and incentivised learning platform, crafting an engaging, intuitive experience that makes financial growth accessible and rewarding. Designed user flows, wireframes, and high-fidelity prototypes to guide users through small, consistent actions that drive lasting impact. Developed a comprehensive design system to ensure visual consistency and scalability, while conducting user research, usability testing, and data-informed iterations to optimise engagement and learning outcomes. Collaborated closely with engineers and stakeholders to integrate AI-driven insights seamlessly, creating a platform that balances personalisation, motivation, and accessibility.